For personal trainers looking to expand their in-person clientele, venturing beyond the confines of the gym floor can open up a world of opportunities. While the gym remains a hub for fitness enthusiasts, diversifying your approach can significantly enhance your reach and attract a broader clientele. In this blog, we explore effective strategies to get clients off the gym floor and build a thriving in-person personal training business.
1. Leverage Online Presence and Social Media
In the digital age, your online presence is a powerful tool for attracting clients. Utilise social media platforms such as Instagram to showcase your expertise, share success stories, and provide valuable fitness tips. Engage with your audience through regular posts, live sessions, and interactive content. Building a strong online presence not only establishes credibility but also widens your reach beyond the confines of the gym.
2. Offer Outdoor and Mobile Training Services
Step out of the traditional gym setting and offer outdoor training sessions. Parks, beaches, and local recreational areas provide a refreshing and dynamic backdrop for fitness sessions. Additionally, consider offering mobile training services, bringing your expertise directly to clients’ homes or preferred locations. This flexibility can appeal to individuals who may be hesitant to commit to a gym environment.
3. Collaborate with Local Businesses
Forge partnerships with local businesses to expand your reach within the community. Collaborate with wellness centres, spas, or nutrition shops to offer joint promotions or exclusive discounts. Consider hosting correct liftingworkshops or classes at these establishments to attract individuals interested in overall health and wellness.
4. Run Community Workshops and Classes
Organise workshops or fitness classes in community spaces such as local community centres, libraries, or local event venues. These events not only introduce your services to a new audience but also create a sense of community engagement. Tailor your classes to address specific fitness goals or common concerns, making them appealing to a diverse range of participants.
5. Word-of-Mouth Referral Programs
Encourage your existing clients to become ambassadors for your business. Implement a referral program that rewards clients for referring friends, family, or colleagues. Positive word-of-mouth recommendations can be a potent force in attracting new clients who may be more inclined to trust a personal recommendation. This method is our personal favourite.
6. Collaborate with Corporate Wellness Programs
Reach out to local businesses and offer corporate wellness programs. Many companies such as Aviva or Marsh are increasingly investing in employee well-being, and your services could be a valuable addition to their wellness initiatives. Conduct on-site fitness classes, workshops, or personalised training sessions for employees looking to prioritise health and fitness.
7. Attend Local Events and Expos
Participate in local events, health expos, or fitness festivals. Setting up a booth or offering live demonstrations allows you to connect directly with individuals interested in health and fitness. Distribute promotional materials, showcase your training style, and engage with potential clients in a lively and interactive setting.
8. Build Personalised Packages
Create personalised training packages that cater to specific client needs and preferences. Whether it’s specialised fitness programs, targeted goal-setting sessions, or flexible scheduling options, offering customised packages can make your services more appealing and adaptable to a broader audience.
Conclusion: Diversify and Flourish
Getting clients off the gym floor is not about abandoning the gym but expanding your horizons and diversifying your approach. By leveraging online platforms, exploring outdoor and mobile training, collaborating with local businesses, and engaging with the community, you can build a robust in-person personal training business. Embrace these strategies, adapt to the changing fitness landscape, and watch as your clientele grows beyond the walls of the gym, propelling your personal training business to new heights.
Written by Kevin Mantle